Display Campaigns and DSPS
Online advertising and display advertising campaigns are the way to go. As well as using traditional measurements like reach and frequency we also set key performance indicators to make sure your ad spend will have good ROI.
Performance Driven Display Advertising Services
Go beyond your typical reach and traffic metrics and have your campaigns deliver measurable, ROI-driven results. User behaviour and engagement are different depending on a variety of factors, e.g. new versus returning, that’s why we use a three-tiered approach when it comes to display campaigns where we’ve developed data driven funnel-based strategies that cater to both reach as well as efficiency. This way we can budget and bid for users effectively.
Our display experts manage advertising campaigns for a wide range of companies, ranging from small local businesses to national brands and Fortune 500 companies and have decades of experience in running campaigns in various sectors such as B2B, Retail, Fashion, Travel, Food & Beverages, Finance and more where they:
- Execute complex retargeting strategies
- Improve reach with more, relevant users
- Work with visually appealing content created by our award-winning creative team
- Deliver measurable results
While every major platform, e.g. Google Ads, Microsoft Advertising, etc., offers display advertising capabilities we have partnered with some of the brightest minds in the industry to deliver exponential reach through various ad exchanges and demand side platforms (DSPs) simultaneously with rich media content such as traditional TV, audio, video and banner advertisements. This allows us to work more efficiently and deliver excellent results.
If you are looking to reach a local or international audience online with a YouTube video campaign or a cross network campaign using various rich media content on TV, radio, video networks, etc. get in touch.
Not all campaigns will generate direct sales, nor should we expect them to. Reach campaigns are intended to attract new visitors to the website based on your need at a given time. The aim of them is two fold: Help place brands in front of a relevant audience and feed remarketing campaigns with eligible users.
Remarketing for New Customers
Remarketing for new customer acquisition or RMA aims to get users to finish a first purchase and/or action with a brand. After leaving a website we serve ads to these users that encourage them to come back to finish said action. Have you ever had the feeling that something you searched for and looked at is everywhere? Yeah, that is this campaign type.
Remarketing for Returning Customers
Remarketing for returning customers also known as RMC campaigns. These campaigns aim to get a user to do a repeat purchase. Preferably over and over again.