The beauty of Digital Marketing is in Performance Marketing. The basis for the Performance is tracking and measuring all online activities which enables us to reach our best performance for our clients.
Performance Marketing is an overarching term when it comes to Digital Marketing because it covers so many different aspects like Search Engine Optimization, Search Engine Marketing, Email Marketing and Social Media Marketing to name a few.
In general Performance Marketing can be split into the following:
In order for us to be able to work on your data the correct installment is crucial. We will assist you in the setup and quality assurance of your data, to be able to cut through the noise. Our team of experts have decades of experience working with Google Analytics and Google Tag Manager.
Tracking and Monitoring as well as defining Key Performance Indicators (KPI’s) are at the heart of every online campaign, especially with Display Ads. The analysis of the data will give us valuable insights on how the users use the website or app and over time that will create an understanding on how we can improve and meet our customers needs.