Hey Ísland

Hey Iceland

The tourism association Hey Ísland approached us with policies and advertising material aimed at Icelanders. Hey Ísland, formerly known as Ferðaþjónusta bænda (Farmers’ tourism), consists of about 160 accommodations throughout the country with diverse immersive experiences and entertainment possibilities.

In order to cover such a wide range of accommodations and activities, the project focused on preparing material that could be used for the association’s joint marketing but was neutral in terms of individual services or location.