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KFC’s anniversary campaign in Iceland was extensive and published in all media throughout the anniversary year. At the forefront was that KFC icon, Colonel Sanders, but in uniquely Icelandic settings, as portrayed by Halldór Halldórsson aka Dóri DNA.
The campaign was made in collaboration with Republik, with Magnús Leifsson directing, Svenni Speight photographing, Margrét Einarsdóttir on costumes and Ragna Fossberg on hair and make-up.
The icing on the birthday cake was when the campaign received an ÁRA award at Lúðurinn, the most successful advertising campaign of the year at the Icelandic Advertising Awards in 2020.