Global Marketing Awards
Among prestigious international marketing awards are the Global Marketing Awards. The Engine, a subsidiary of Pipar\TBWA, was recently nominated for three prizes by the Global Marketing Awards to which a number of companies submit annually. It is gratifying to report that The Engine won a major prize in one of the nominated categories. It was for a campaign for Gray Line Iceland that specifically focused on search engine marketing (PPC/SEM). The Engine and Pipar\TBWA launched campaigns that had a significant effect on the increase in the number of bookings at Gray Line Iceland while competition was rapidly intensifying due to a considerable decline in the number of tourists visiting the country. We are very pleased to have won such a significant award.