Lyf og heilsa is far from being just a pharmacy, it is also one of the leading and largest cosmetics stores in Iceland. To capture the grandeur of Lyf og heilsa, we went for a haute couture photo shoot featuring eye shadows, moisturizers, make-up and all things glamorous.
We recruited make-up artists and hairstylists to join the project and photographer Íris Dögg Einar brought her unique eye. Rakel María Hjaltadóttir took care of the models, Sara Dögg Johansen did the make-up and Sigrún Ásta Jörgensen was the stylist.
All artistic management and conceptual work was in the hands of Pipar\TBWA. The beautifully vibrant photographs have recently graced the capital’s bus shelters and ad kiosks as well as delighting social and other online media.