10% of drivers and passengers in Iceland do not wear seat belts. When the Icelandic Transport Authority shared this problem with us here in the office, we were as surprised and disbelieving as you are now, good reader. After a few meetings, we decided to draw attention to the issue in the most fun way possible – a good song and dance.
The final result was a music video: Click together and song about buckling up performed by Króli and Rakel Björk. The song and lyrics are by Snæbjörn Ragnarsson and the video was directed by Reynir Lyngdal. The production was extensive, the process long and the result particularly satisfying. More about the work on: Instagram Click together.