Samgöngustofa

Educational videos

In Iceland, footage from traffic cams is shown during commercial breaks so our idea was to take this real footage and animate it, gradually transforming it from live action to animation. We’ve previously created safety videos about electric bicycles, child safety equipment and handling horses near traffic, which was a collaborative project of Samgöngustofa (The Icelandic Transport Authority), the Icelandic Horse Association and Horses of Iceland.

Pipar\TBWA prepared the script in collaboration with the Icelandic Transport Authority and supervised the drawing and animation.