Friends of Olís
Herra Hnetusmjör (Mr. Peanut Butter)
Olís is the oldest oil company in Iceland and the Friends of Olís is a loyalty club of which key holders are automatically members. In addition to discounts on fuel, catering and car products, various discounts and special offers are offered by countless partners. To capture this sense of belonging, we decided to collaborate with the “fastest rapper in the country”, Árna Pál Árnason, better known as Herra Hnetusmjör.
In 2019, he wore an Olís sweater at one of the most watched and participated in events in Reykjavik, the end of summer culture night known as Menningarnótt. Happy memories.
For the ad, Herra Hnetusmjör goes about town with his crew, including his “better half” Sára Linneth and DJ Egil “Spegil”.
The music for the song Stop Wait Go was composed by Pálmi Ragnar Ásgeirsson in close collaboration with the man himself, Herra Hnetusmjör. Allan Sigurðsson directed and Hannes Þór Arason produced for Pelikula. Bernharð Kristinn handled the photography.