1927 Original Olís
1927 Original Olís is a limited edition clothing line that was produced in honor of Olís’ long history in Iceland and the clothes the staff have been wearing for decades. Turtleneck sweaters, hoodies, shirts, socks and hats were produced.
To advertise the line, we got musician Árni Páll Árnason, aka Mr. Peanut Butter, to wear the retro turtleneck sweater at Menningarnótt 2019, where he had two performances. Afterward, the clothes were offered for sale in a pop-up store at restaurant and bar Prikið and also for a short time in an online store on Shopify.