Public Relations has been described as the professional maintenance of a favorable public image. When promoting a product or service, a business, organization or events, public relations can be used in a broader sense than traditional ad campaigns.
The tools of public relations can include planned media coverage such as making yourself available for interviews, writing press releases and making sure you have the contact information for the media in order to get the distribution desired. We have decades of experience working with different media channels.
Introducing a new product, company or event and managing their reputation strategically is a critical job and one often overlooked in marketing efforts. Creating excitement and securing media coverage requires organisational skills, networking and experience, as does expressing a clear, concise message in the media as well as finding the right outlets across print, web and social media. We know the ins and outs of the media and possess substantial experience in expressing the right message through the right channels at the right time.
Professional public relations require a strategy, planning with clear brand messaging and for all promotional material to be concise in order to be successfully communicated. To create awareness you need to intrigue and make innovations exciting, at least that is our experience on the subject.
At Pipar\ENGINE we have specialized in ePR or electronic public relations. They have to be developed over time and built on trust therefore public relations are not just a tool to be used in crisis management.