Branding is the process of communicating the elements of a brand visually with the logo and finding the placement for the brand, especially when bringing a new product to market. Rebranding involves sharpening the edges.
Branding is the process of creating the positive perception of a brand and placing it on the market, defining the foundations and creating the characteristics of all the marketing materials. We anchor the branding in the strategy and our tool for strategic management is Disruption®.
Once the strategy has been mapped out we turn our attention to the branding process. The brand needs a definite visual identity, the logo. But branding also involves elements like the mission statement and a theme or brand story to get the message across. We want the target audience to have a feeling for the brand and receive a consistent message from and about the brand in the marketing communications.
We work in close collaboration with our clients and their brands to define their core and to be able to communicate the desired message to the target audience in the advertising we will create.
Rebranding is the process of taking a brand back to the drawing board. Rebranding usually involves a change in the visual identity, the marketing strategy intended to change the mind of customers, investors and other stakeholders. What has been working in the current marketing strategy usually helps us find the opportunities to make improvements.
We have worked on branding and rebranding with several clients. View a demo of our work in the Portfolio section.